Text message marketing has an open rate of 98%.
The biggest sales day of the year is looming right around the corner and there is no better way to reach your prospects than on their phones! A well-planned mobile marketing campaign can do wonders for your brand during the biggest sale extravaganza of the year, that now lasts for more than just a day.
Here’s a few tips to keep in mind when you set up your SMS marketing campaign for Black Friday, this year:
Personalize your text messages
Hi John, giving makes you happy. Buy your Christmas presents from [name of your company] and get 45% discount!
This is your chance to make your clients feel special, welcomed and remembered. A little can go a long way when planning SMS marketing campaigns, like adding their first name with a salutation for the messages you send.
Reading their name not only helps them feel cherished by your brand, but also reduces chances of falling below the radar as generic spam or junk. Thus, it will increase the clicks on the Call-to-Action on your button.
Timing matters
Hi John, you’ve still got lots of time to take us up on this special 50% OFF offer till 9pm today.
Time is the most crucial part of any SMS marketing strategy. Plan it too early and you risk being forgotten, plan it too late and miss out on opportunities.
Sending marketing SMS during busy afternoons or work hours risk being ignored out of annoyance.
In general, standard business hours of 10 am – 8 pm are most effective for SMS marketing campaigns. Heuristically the best time for marketing SMS blasts is during the early morning i.e. 8:00 - 12:00, when people are just getting started with their morning coffee at work and are usually checking their phones. Or later in the evenings when they’re relaxed, like 17:00 - 21:00.
Don’t discount the discount!
The perfect start to the festive season: Make sure you buy your Festival presents this weekend to get a 60% discount!
Sales promotions is the lifeblood of Black Friday. Give a good enough reason for your customers to see why you are contacting them and make their time and effort count. Most readers skim read to see the discount part of the message, which is the best driver for increasing traffic and conversions on your site.
Follow the 5 Ws of SMS marketing
It’s a no brainer that senders must keep their SMS short and sweet. But copywriters often struggle to make the most of the small real-estate. So, it’s best to follow the 5Ws of message writing for SMS promotions:
- What - could be a deal or a discount code
- Who - your brand or store
- Where - on the web or in store
- How - using the code or whatever CTA applies
- Why - Black Friday sales
Keep it linked
Make the most of each marketing avenue with a bit of cross-promotion. Tie in your social media pages, e-mailers and SMS together to make sure there are no leaks in the sales funnel.
Tying up all the marketing channels together with a unified message will help you gather more awareness and actions from prospects for your Black Friday sale.
Black Friday, Cyber Monday and Christmas are just around the corner. Customers are ready to grab the best offers and put their money, where they feel valued. It’s your job to inspire them to choose you instead of a competitor! For more interesting tips on special event and seasonal SMS marketing promotions, follow this space.
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